schlitt.info - php, photography and private stuff
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:Author: 		Tobias Schlitt
:Date:			Wed, 19 Nov 2008 23:29:46 +0100
:Revision: 		1
:Copyright:		CC by-nc-sa


======================
Reading recommendation
======================

:Description:
    Zak Greant (collegue here at eZ and well known in the community) just sent
    me a great collection of book recommendations related to open source,
    management and marketing, which I'd like to share here:

Zak Greant (collegue here at `eZ`__ and well known in the community) just sent
me a great collection of book recommendations related to open source,
management and marketing, which I'd like to share here:

.. __: http://www.ez.no

- The Cluetrain Manifesto (online `here`__)

  - A great set of essays and rants on dealing with highly networked  markets
  - The Practical Manager's Guide to Open Source
  - A practical introduction to the benefits and background of Open  Source
  - Focuses on tangible financial and platform benefits
  - `Useit.com`__
  - Jacob Nielsen's columns on Web Usability
  - In particular, his columns on writing for the web:

    - `How Users Read on the Web`__
    - `Be Succinct`__
    - `Effective Writing Structure`__
    - `Writing Headlines and other Microcontent`__
    - `Writing for Low-literacy Users`__

  - The Elements of Style (online `here`__)
  - The classic guide to writing concise and effective English.
  - Crossing the Chasm
  - An analysis of how to successfully bring technology products to  market
  - Rules for Revolutionaries
  - A neat guide for innovators. Written by former Apple evangelist  Guy Kawasaki
  - The Innovator's Dilemma (excerpt `here`__)
  - An analysis of how to correctly correlate product features to  market needs.
  - The Tipping Point (A summary of the book can be found `here`__)
  - An analysis of how trends start and spread
  - The Customer Evangelism Manifesto (attached)
  - Notes on how to create user evangelists
  - It's the Story Stupid (Online `here`__)
  - Doc Searls' guide to giving good presentations

Thanks, Zak! :)

.. __: http://www.cluetrain.com/book/index.html
.. __: http://useit.com/alertbox
.. __: http://useit.com/alertbox/9710a.html
.. __: http://useit.com/alertbox/9703b.html
.. __: http://useit.com/alertbox/9606.html
.. __: http://useit.com/alertbox/980906.html
.. __: http://useit.com/alertbox/20050314.html
.. __: http://www.bartleby.com/141/
.. __: http://www.businessweek.com/chapter/christensen.htm
.. __: http://radio.weblogs.com/0107127/stories/2003/01/01/tippingPointNetVersion.html
.. __: http://www.searls.com/present.html


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