Zak Greant (collegue here at eZ and well known in the community) just sent me a great collection of book recommendations related to open source, management and marketing, which I'd like to share here:
The Cluetrain Manifesto (online here)
A great set of essays and rants on dealing with highly networked markets
The Practical Manager's Guide to Open Source
A practical introduction to the benefits and background of Open Source
Focuses on tangible financial and platform benefits
Jacob Nielsen's columns on Web Usability
In particular, his columns on writing for the web:
The Elements of Style (online here)
The classic guide to writing concise and effective English.
Crossing the Chasm
An analysis of how to successfully bring technology products to market
Rules for Revolutionaries
A neat guide for innovators. Written by former Apple evangelist Guy Kawasaki
The Innovator's Dilemma (excerpt here)
An analysis of how to correctly correlate product features to market needs.
The Tipping Point (A summary of the book can be found here)
An analysis of how trends start and spread
The Customer Evangelism Manifesto (attached)
Notes on how to create user evangelists
It's the Story Stupid (Online here)
Doc Searls' guide to giving good presentations
Thanks, Zak! :)
If you liked this blog post or learned something, please consider using flattr to contribute back: .
Fields with bold names are mandatory.